eMail Marketing: Building Relationship With Audience To Establish Brand Awareness and Extend Services

Shikha SaxenaDec 6·3 min read

Customized communication to fit your goals

Photo by Arnel Hasanovic on Unsplash

eMail marketing is the means of communication with audience/clients, customized especially to welcome new customers, promote your brand and increase sales, nurture audience with new services and offers they could avail for their benefit. eMail Marketing: Building Relationship with Audience to Establish Brand Awareness and Extend Services, is an established marketing channel with highest return on investment.

What is eMail Marketing?

eMail Marketing is the concept of advertisement and promotions through online communication by reaching directly to the mailbox of the potential audience /clients/customers.

Announcements and advertisements are made through email communication to potential customers/leads informing them about latest figures of brand or company’s sales, beneficial promotions, and requesting further business with them or required voluntary donations. Information about new brand products and details of the advantages of product to increase sales may also be done through eMail Marketing.

Types of eMail

  1. eMail Newsletter : Most popular eMail Marketing campaigns are eMail Newsletters. They contain within promotional messages, product updates or account information, announcements and so on.
  2. Promotional eMail
  3. Transactional eMail
  4. Aquisition eMail
  5. Retention eMail
  6. Behavioral eMail
  7. Survey eMail
  8. Lead nurturing eMail

Reasons to communicate with clients using eMail marketing

Most of the small and big businesses use email marketing as a one of the measure to spread word about their product and services.

There are following various reasons eMail is exchanged, as a means of marketing:

  • Generate leads
  • Increase sales
  • Share information about their product and services
  • Build brand
  • Increase their credibility in market
  • Reach customers/ Clients on any device they use
  • Seem more professional
  • Strengthen relationship with customers/ clients
  • Provide them information about product
  • Impart information and help increase general awareness about product and service to help them prepare before availing service
  • See and get immediate results and reaction on the product
  • To get customer feedback and improve product
  • To learn what kind of product or product marketing works.

eMail marketing is based on certain effective strategies

After selecting effective email service provider for your product, set aside customer mailing list. Keep on adding emails to existing list. Draft a welcome email for new customers. Draft and create a reusable email template. Write impressive email to wow clients/ customers and write it persuasively to impress them enough to maintain relationship with product and services and take necessary action of buying the product.

eMail marketing is based on certain effective strategies to increase sales and promote product. These are as follows:

  1. Keep subject lines impressive and standout in client mailbox
  2. Keep it formal though informal enough, as you are directly talking to client with their emotions in mind
  3. Keep designs of newsletters simple and effective and visually pleasing
  4. Test emails for design, subject lines, content, images, sending ties and such other variables to optimize the email marketing campaigns
  5. Pick up and set right time to send the email campaign
  6. Keep the emails mobile friendly so as to open in clients devices in time
  7. Give away time to time, to keep customers in loop and keep looking for new promotions, this helps be in touch
  8. Segment customers/clients depending on age, taste, geography to offer right products
  9. Re-engage with dormant customers to renew relationship and inform them about new promotions and offers to avoid missing out.

Be transparent to customers and never mislead them with hidden rules and regulations in emails and newsletters, to strengthen honest and true relationship.

This will maintain customer/client loyalty, to product and services, in the long run and it will help boost sales and increase customer base through positive reviews and feedback.Shikha Saxena

A Technical Writer, an artist and blogger by choice. Passionate about reading , writing and editing. http://www.shikhasaxena.com and https://www.dnabox.co/

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